The Cabinet Face is a provider of custom fronts for IKEA® cabinet systems, while using high-quality woods and acrylics that are made in the U.S. They are a cost effective way to get a custom kitchen without the custom price, by leveraging the price savings with IKEA systems and its accompanying warranty. As the company has evolved into a major player in this space, their design and marketing efforts needed to match their commitment to quality.
By focusing on quality craftsmanship and their client base of DIYers, designed, and homeowners, the marketing was able to evolve into showcasing the work of that client base. By designing a new website and handling social media management, we were able to let clients move to the forefront of the conversation, and let the brand build itself organically. Lau Marketing was also brought in to work on SEO, PPC, and social media advertising, helping the new website generate more leads than ever before to push the company towards continual future growth.