For the better part of 2018 and 2019, and in addition to automotive marketing trips and design work, I was tapped by The Free Agency in Denver to work on a variety of promotional marketing programs. This was a great combination of design and in-person marketing, as I was asked to create multiple RFPs and presentations for TFA, and design some of the activations.
Although The Free Agency was a two person shop, their reach was wide, and I was able to represent some of their clients:
Most notably was a dispensary activation program for Stillwater Brands, in which I played a major part in the RFP design. Not only did I create the deck itself, but I was tapped to act as program manger, which would include management and training of the team, assets, and weekly updates to the client. After TFA landed the job, I started planning out schedules, online forms for staff to submit their feedback after a visit, and the review that the client would get each week. This deck proved vital, as it showed weekly stats from all visits, and individual information on each visit as well. This allowed the client to really understand where their budget was going, what stores were performing well or poor, and it gave TFA the ability to review staff performance without being on site.
Besides the massive program for Stillwater Brands, TFA also tasked me with smaller guerrilla activations for Limitless Coffee, 1906 Edibles, and Uptime Energy. The Limitless activation was a spur of the moment decision by the client, which required quick thinking to figure out where to get product out to a large amount of people in a short amount of time. With St. Patty’s Day right on the horizon, I sourced some ambassador friends, converted a garden cart into a mobile ice bucket, and we set off throughout Downtown Denver, Golden, and Red Rocks. Over 2,500 bottles were sampled in just two weekends, a resounding success with limited advanced planning.
1906 had asked TFA to create an activation for 4/20 day, and wanted to play up their name, the year prohibition began. We considered a carnival atmosphere of yesterday, and I designed and sourced the elements and signage, which we combined with ambassador models, a mime, and a tarot card reader. Needless to say, we were the belle of the ball at this event, as most other brands had a simple pop-up table and swag to giveaway. This was so successful in fact, that this served as the introduction of TFA’s capabilities to Stillwater Brands.
Lastly, TFA had been running a sampling program for Uptime Energy in multiple markets, and I was tasked to head to Detroit multiple times to provide feedback on the success/failure of the gram, and assist with guerrilla sampling at multiple locations around Detroit.