Automotive Marketing


 

In addition to event/festival management, I have spent a lot of time in the promotional and event promotional marketing industry. Using my work ethic and organizational skills from food festival management, I quickly able to advance from an ambassador role and into the event/tour management side of the business. I’ve managed a variety of programs for different brands at countless events across the country, with a significant amount of time in the automotive industry. I’ve worked for multiple agencies with a heavy presence in the automotive landscape, including Podium Marketing in Denver, Driveshop in Seattle, EventNext in Auburn Hills, and AMCI in Los Angeles.

Throughout my years of management for events related to the automotive industry, I’ve represented a plethora of brands, including:

 
 

As an event and tour manager, my responsibilities had virtually zero limits, as I was entrusted to take care of anything related to a brand’s sponsorship at an event or while on tour. Major tasks included team management of brand ambassadors and product specialists, logistics of moving brand assets in/out of events, the safe handling and care new vehicles, acting as the liaison for the agency/brand between event organizers, and learning the ins and outs of every vehicle I was to ever have on site.

Having dozens of keys for new vehicles with a minimum total value of over a quarter million dollars became a normal part of managing events, as did the ups and downs of managing new personalities on a nearly weekly basis. As with managing festivals, I always had to be quick on my feet and be ready to apply practical solutions to any problem I’d face along the way. I also had to be ready to work with an array of third parties, including rental companies, dealership managers, detailers, and other partner agencies.

However, the biggest perk was the ability to experience many events of different sizes, scopes, and lengths. Whether it was car shows, state fairs, music festivals, or smaller industry shows, I’ve experienced a huge range of events and everything that goes with them. Load in/outs are never the same, event organizers can be your best friend or worst enemy, and weeks of the same event day after day can be a challenge. But I wouldn’t change any of those experiences, as they helped define my strengths as a manager. Notable events included:

  • Polestar 2 On Tour
  • Easter Jeep Safari
  • Bronco Celebration East
  • Jeep On The Rocks
  • Outdoor Retailer
  • Winter on the Rocks
  • Tough Mudder
  • Spartan Race
  • Pikes Peak Hill Climb
  • NHRA Mile High
  • Minnesota State Fair
  • Texas State Fair
  • Jackson Hole Rendezvous
  • Telluride Gay Ski Week
  • WeFest
  • Country Jam
  • Ohana Music Festival
  • Central Florida Auto Show
  • Las Vegas Auto Show
  • Seattle Auto Show
  • Denver Auto Show
  • Phoenix Auto Show
  • International Sportsmen’s Expo
  • Fred Hall Outdoor Shows

 
Automotive Marketing- Polestar 2 On Tour
Automotive Marketing- Polestar 2 On Tour
Automotive Marketing- Polestar 2 On Tour
Automotive Marketing- Ford Bronoc
Automotive Marketing- Ford Bronoc
Automotive Marketing- Ford Bronoc
Automotive Marketing- Jeep
Automotive Marketing- RAM Trucks
Automotive Marketing- Jeep
Automotive Marketing- RAM Trucks
Automotive Marketing- RAM Trucks and Jeep
Automotive Marketing- RAM Trucks and Jeep
Automotive Marketing- Jeep
Automotive Marketing- Jeep
Automotive Marketing- Jeep
Automotive Marketing- Jeep
Automotive Marketing- RAM Trucks and Jeep
Automotive Marketing- Jeep
Automotive Marketing- Mopar
Automotive Marketing- Mopar
Automotive Marketing- Mopar

I’m always interested to do more work in this space, and I’m open for conversations about automotive marketing and automotive events. Whether you need program management, practical solutions to client challenges, or fleet management, I can be the resource for your team that you might not even have known you needed. Whether it’s an email, phone call, or using my contact form, let’s talk about automotive marketing!