Automotive Marketing


 

In addition to event management, I have also spent a lot of time in the event and promotional marketing world. By bringing my work ethic and organizational skills from food festival management into event marketing management, I was able to quickly advance past an ambassador role and into management. Ultimately, I evolved managing a variety of programs at countless events across the country, with a significant amount of time in the automotive industry. Multiple agencies with a heavy presence in the automotive landscape let me grow into an experience manager, including Podium Marketing in Denver, Driveshop in Seattle, and EventNext in Auburn Hills.

Throughout my years of management for events related to the automotive industry, I’ve represented a plethora of brands, including:

 
 

As a program and event manager, my responsibilities had virtually zero limits, as I was entrusted to take care of anything related to a brand’s sponsorship at an event. Major tasks included team management of brand ambassadors and product specialists, logistics of moving brand assets in/out of events, the safe handling and care new vehicles, acting as the liaison for the agency/brand between event organizers, and learning the ins and outs of every vehicle I was to ever have on site.

Having dozens of keys for new vehicles with a minimum total value of over a quarter million dollars became a normal part of managing events, as did the ups and downs of managing new personalities on a nearly weekly basis. As with managing festivals, I always had to be quick on my feet and be ready to apply practical solutions to any problem I’d face along the way. I also had to be ready to work with an array of third parties, including rental companies, dealership managers, detailers, and other partner agencies.

However, the biggest perk was the ability to experience many events of different sizes, scopes, and lengths. Whether it was car shows, state fairs, music festivals, or smaller industry shows, I’ve experienced a huge range of events and everything that goes with them. Load in/outs are never the same, event organizers can be your best friend or worst enemy, and weeks of the same event day after day can be a challenge. But I wouldn’t change any of those experiences, as they helped define my strengths as a manager. Notable events included:

  • Jeep On The Rocks
  • SIA
  • Winter on the Rocks
  • Tough Mudder
  • Spartan Race
  • Pikes Peak Hill Climb
  • NHRA Mile High
  • Minnesota State Fair
  • Texas State Fair
  • Jackson Hole Rendezvous
  • Telluride Gay Ski Week
  • WeFest
  • Country Jam
  • Ohana Music Festival
  • Austin Auto Show
  • Central Florida Auto Show
  • Las Vegas Auto Show
  • Seattle Auto Show
  • Denver Auto Show
  • Phoenix Auto Show
  • International Sportsmen’s Expo
  • Fred Hall Outdoor Shows

 
Automotive Marketing- Jeep
Automotive Marketing- RAM Trucks
Automotive Marketing- Jeep
Automotive Marketing- RAM Trucks
Automotive Marketing- RAM Trucks and Jeep
Automotive Marketing- RAM Trucks and Jeep
Automotive Marketing- Jeep
Automotive Marketing- Jeep
Automotive Marketing- Jeep
Automotive Marketing- Jeep
Automotive Marketing- RAM Trucks and Jeep
Automotive Marketing- Jeep
Automotive Marketing- Mopar
Automotive Marketing- Mopar
Automotive Marketing- Mopar

I’m always interested to do more work in this space, and I’m open for conversations about automotive marketing and automotive events. Whether you need program management, practical solutions to client challenges, or fleet management, I can be the resource for your team that you might not even have known you needed. Whether it’s an email, phone call, or using my contact form, let’s talk about automotive marketing!