Tayleo Nutrition

Brand Identity

Tayleo Nutrition is a paleo based nutrition coaching company that works with individuals towards their nutrition goals. Featuring meal preparation, menu creation, food logs, and body measurements, Tayleo works within the confines of anyone’s schedule to achieve results.

With a higher percentage of clientele comprised of families and working parents, the overall design goal was to give a contemporary and comfortable feeling. The logo shows its roots in nutrition, as well as fitness, since most clientele are also active at the gym. A soft and inviting color scheme allow the company to stand out from the competition, while directing itself towards its primary market.

Additionally, three specific logos were created as food labels, so clients in the same household on different plans would be able to differentiate their meals from one another.