The Cabinet Face is a new home interiors venture, aiming to create custom doors for Ikea® kitchens and baths. With an intent of being a cost effective way to get a custom kitchen, The Cabinet Face allows customers to design their own kitchen or bath at Ikea®. Once their order is complete, they can send it in and specify their style and material choice. Then The Cabinet Face will build their door faces to their design specs, ship them flat packed, and the customer can install them like and other Ikea® door.
Before the company launched to the public at the 2016 Denver Home show, a marketing brochure needed to be created, complete with new photography of finished projects and material choices. Finished projects were shot on location, and the brochure was designed to match pre-existing branding and website wireframes. It was finished via an offset printing run with saddle stitching, and delivered to the show in time to be handed out to prospective customers.