High Country Party Rentals in Buena Vista, CO recently came under new ownership, and they wanted a complete identity design to relaunch the company. The goal was to create a fun and contemporary look, but one that spoke to native Coloradans and lovers of the outdoors. The consumer base is less interested in the frills and high class of black tie events, and more concerned with the experiences that the Rocky Mountains can offer.
The Colorado flag and colors were used as the basis of inspiration, and the overall design was meant to be clean, legible, and easy to understand. From business card to website, the goal was to portray HCPR as the best rental company in the High Country, with the widest assortment of rentals geared towards outdoor parties and events. The website was built on a responsive platform, and was configured with a reservation system for rentals, complete with inventory checked by date of availability to prevent overbooking rentals. Lastly, a truck and trailer wrap were completed to tell HCPR’s story both on the road, and when arriving to deliver at their next party or event.