Our friends at the Denver FCA office asked Kree8 to manage the massive undertaking of getting 15 RAM trucks designed and wrapped for the 2019 Parade of Lights, the first time RAM had been the title sponsor. The client had some specific ideas in mind, but allowed us to run with it and come up with a variety of spot graphic designs and partial wraps on the areas where parader goers would see from the streets.

In the end, we designed 10 trucks with spot graphic designs, all of which were different except for common messaging on the sides. On the partial wrap side, we were able to have a lot of fun designing different winter and Christmas themed wraps, and we even got to drive the Santa truck on the first night of the parade!