In the small industry of high end wood craftsmen and door makers, the identity design of companies tends to be an afterthought. However, the newest entry to the industry wanted to change that.

With a background in design and the skills to make high end, custom doors, the team at Carlson Crafted wanted their clients to know that they take design and craftsmanship seriously. In order to do so, they needed a unique look to the industry, and one that easily identifiable.

The logo, comprised of two parts that work well together and individually, formed the basis for the brand identity. A two tone color scheme, clean stationary layout, and thoughtful website design continue the design first mindset. With business continuing to grow since their launch, Carlson Crafted will soon be looking into spatial and vehicle wrap design.

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