RMX Global Logistics is a third party logistics solution provider. Based in Evergreen, Colorado, RMX was looking to refresh a decades old logo with a modern and refreshed identity package that would help them reinvigorate their status in the logistics industry. Additionally, they planned a series of advertisements, marketing materials, and a new website to coincide with the launch of the updated brand identity.
Taking cues from logistics as a whole, the new logo aimed to show directionality, movement, and a modern approach to what a logistics company could look like. The logo was also designed for the future, as each division of RMX would receive their own specific color and materials for specific marketing purposes. Unfortunately, the project was put on indefinite hold before getting further into advertising and marketing materials, and this new look was never fully realized.