Spectrum Forensics is a new forensics startup in Denver, specializing in figuring out the cause of catastrophic failures and accidents across many industries. The two principals, with over 40 years of forensic experience between them, decided that their clients needed a more personalized approach to finding answers in their times of need.
When designing the logo, it was decided to utilize the shape of an “S-Curve.” The S references a curve that provides recognizable symmetry in negative space, very much in line with a spectrum itself. Earthy colors were chosen to stand out from their industry, and bold collateral was created to provide maximum exposure during business development interaction. The website was built as a one page, responsive site, complete with parallax scrolling and impactful imagery of the different categories of failures and accidents Spectrum Forensics investigate.