Salida Snow is a new food truck specializing in traditional Hawaiian shaved ice, and based in Salida, Colorado. The ownership group loves motorized outdoor activities, especially snowmobiling, so the industry design aesthetic was important to the overall execution of the project.
Before opening up for operation, Salida Snow needed a complete brand identity, which would then translate into their trailer wrap. The identity was shaped to be edgy but approachable, highlight the mountains of Colorado, and forgo any type of snow cone imagery. For the wrap, the snowmobile aesthetic was used to make the trailer pop, and give it a unique look in the food truck scene.